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Meet the sales team

Area Sales Managers

John Davis


Managing Director and Area Sales Manager (West)

Joined Seiki: 2008


I started my 40 year engineering career at 18 with a degree in Aeronautical Engineering.  I’ve progressed through various roles within manufacturing engineering, including Applications Engineer and Operations Manager. It’s given me a real appreciation of the core drivers of operational performance and productivity, which I can use to offer practical and helpful advice about the application of our systems within the business, based on real-world experience. My role as managing director at Seiki also enables me to take this knowledge and insight and feed it into our product development. Seeing Seiki products being used to support our customer’s manufacturing operations is very exciting.   Aside from my passion for engineering I am trying to spend more time returning to a previous interest as a drummer.


Neil Saunders


Area Sales Manager

Joined Seiki: 2002


My whole career has been in manufacturing and during this time I’ve picked up a wealth of knowledge from my experiences (nearly 40 years). Starting as an engineer apprentice for Kenard in 1980 I progressed to various positions including Section Leader of CNCs, lathes and mills and eventually becoming Production Planner managing all works orders, giving me a broad and detailed understanding of the industry.

After 22 years at Kenard progressing, I joined the Seiki Sales Team and although our Area Sales Managers are experts in all our products with my background in production planning I am the project specialist for Scheduler. With a passion for problem solving my role provides me with a variety of different challenges where I use my rich experience to find answers to meet my customer’s business needs. I’m often out giving demonstrations of our products to show how Seiki can benefit companies and increase productivity. I find the industry fascinating and enjoy its diverseness in many sectors such as F1 and, aerospace and oil.

Out of office hours I am an avid golfer when English weather permits and try to do as many weekends trips traveling as I can.


Wayne Lawrence


Area Sales Manager

Joined Seiki: 1996


Prior to working at Seiki Systems I had already been a manufacturing software specialist for 15 years. Now having been with Seiki for more than two decades, I’m approaching 40 years’ experience in the manufacturing industry. I’m based in Manchester which makes me conveniently located to support the north of the UK and Ireland. Meeting and communicating with lots of interesting people is one of the things I enjoy most about my job and I take great pleasure in finding the best solution to suit each customer’s requirement.

In my spare time I enjoy playing golf and going to concerts to see live bands.



Contact our sales team at: 


Seiki Systems is also supported by additional team members from departments in: marketing, administration, engineering, technical support and software development.


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